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Marketing campaign started

January 3, 2006, BI Utbildningshuset AB starts its marketing campaign towards management consultants, universities and key accounts in order to market the new website and the new, wider range of Teleometrics instruments and services now being offered.

 

The gist of the campaign is best described by the pay-off: "Nothing is as practical as a good theory". The statement, originally made by researcher Kurt Lewin, captures the very essence of the Teleometrics instruments. Almost all managers have heard or read about the theories presented and incorporated in the Teleometrics instruments, but surprisingly few have had an opportunity to work with and observe their practical implications. Our mission is to change this. For a full grasp of our campaign, read the copy text below.

 

The connection between theory and practice was one of Kurt Lewins most significant hallmarks. It is also one of the genuine hallmarks of the Teleometrics instruments. The instruments, which are based on the models and results of acclaimed researchers like Lewin, McGregor, Maslow, Herzberg, McClelland, Ingham & Luft, Blake & Mouton, Sherif & Sherif etc, all focus on applications in the daily operations of organisations. How does your manager choose to communicate? What motivates your employees? Are your project team members working effortlessly together? The Teleometrics instruments give you an opportunity to analyse these and other critical success factors. Below you will find examples of some of the 20 instruments available.

  • The Johari Window model, by Luft-Ingham, explains the communication process in terms of the relative use of the giving of information, or exposure, and the gathering of information, or feedback-seeking.
  • The Hierarchy of Needs, by Abraham Maslow, presents motivation as a progression of goals, from basic to the most mature.
  • The Management Grid, by Robert Blake and Jane Mouton, visualises management style in terms of task versus people, according to the emphasis a manager places on each of these two priorities.
  • The Theory X/Theory Y concept, by McGregor, describes a manager’s beliefs about others’ attitude to work. These beliefs or expectations can be pessimistic (X) or optimistic (Y), and may or may not be valid. Nevertheless, they influence behaviour and can lead to a self-fulfilling prophecy.
  • Transactional Analysis, by Berne, is concerned with feelings one expresses when interacting with others, and reacting tp what they say and the manner in which they say it. These are grouped under Parent (judgemental), Adult (logical) and Child (spontaneous).
  • Teamness, by Sherif and Sherif, describes the conditions needed to make an effective team. The model addressess the team’s goals, structure, standards and relationships.
  • Power Motivation, by McClelland-Brunham, models the way managers use their position. Some share their power, others like to be seen to be in control, and some are more concerned with being liked and well-regarded then with using their authority and risking their popularity.

BI Utbildningshuset AB distributes the Teleometrics instrument in the following languages: Swedish, Norwegian, Danish, Finnish, French, German, Spannish, Portuguese, Italian and Dutch.

 

 

©2007 Teleometrics International & BI Utbildningshuset AB